YouTube Masthead Campaign Huroof Collection - Dar Al Teeb


Dar Al Teeb is a high-end traditional perfumes and fragrances retailer targeting the Kuwait and GCC markets. With over 50 branches in Kuwait alone, the brand is already considered a market leader with a well-established customer base. Dar Al Teeb had produced a high-budget TVC to promote its new Huroof Collection and was looking for a high-impact way to showcase it digitally.

The Challenge
Achieve widespread awareness in a short period of time.




The Solution
Knowing that an average of 1 Million hours are watched on YouTube in Kuwait each day, we opted for YouTube's Masthead ad product, which is a takeover of the YouTube homepage for one day. We embedded the Paris-filmed TVC and customized the canvas to maximize our branding potential on the page.

The Result
The YouTube Masthead resulted in more than 11 million impressions in a single day. There was an immediate spike in sales that contributed to a sustained flow of customers requesting items belonging to the Huroof Collection.

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DOTSBACKSPACE works with leading brands across the GCC and MENA regions to build memorable connections with their audiences.

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